LCD – A World-Class Brand:
At this macro level, our brand expert talks about how Les Clefs d’Or is the gold standard of hospitality and that it is here to stay! How we communicate this belief and build on our world class reputation is down to careful strategic planning informed by industry and consumer insights. The team that brought about #YourKeyToEverything talks on big brand concepts and awareness of brands.
Our home-grown brander, Sarah Dandashy, explains how you are perceived in the same way a consumer chooses a purchase. Is this good for me? Can I trust it? With crucial advice on understanding how your Unique Selling Proposition (USP) can elevate your position, awareness and reputation.